Products & Services > Search Engine Optimization

There are now so many businesses competing for priority on the search engine's pages that unless an organisation makes a conscious effort to improve its ranking, it will languish, buried and unfound. The popularity of a web site along with how it has been search engine optimized will help determine how the site is ranked by the search engines, when it is lodged.

Part of the service Web Support and Outsourcing offer is search engine optimization, that is, improving the position of your web site when indexed in the major search engines. Increasingly appearing on the first three pages of the search engine is becoming a vital part of generating visitors to you site. Search engine optimization is the means to improve your web site's performance in the search engines.

We have invested a great deal of resources into researching and implementing search engine optimization and positioning techniques. Our experience can help increase the business your web site generates.

Our developers have developed a comprehensive methodology that incorporates a strategic Internet marketing plan, web site search engine optimization, tracking reports and ongoing refinement to enable your web site to improve its position quickly in the search engines.

There are thousands of search engines available on the web, however, research indicates that the majority of searches go through a small number of popular search engines. We therefore focus our search engine optimization on these search engines to improve the web site's ranking. We can demonstrate that our optimized sites rank higher than comparable sites when first indexed by the search engines and move more quickly through pages when a user searches for the relevant category of search words.

Several things are required to be in place for search engine optimization to improve a web site's position in the search engines, these include:

1. the ability to develop appropriate keywords and meta information (includes site information and keywords) relevant to the site's category, content and perceived audience;
2. the ability to update meta information based on continuous reports relating to user search patterns (that is, the search string used when a user searches, for example, a person looking for accommodation may type in "heritage accommodation Tasmania");
3. access to the raw statistics to correlate with ongoing optimization, tracking and usage patterns;
4. the ability to optimize a particular page on the web site to utilize the web site's keywords in the meta information;
5. the ability to track the individual web site's position over the most popular six or seven major search engines. This is called the web site's "ranking in the search engines". All web sites would aspire to be number one, in their category however, realistically this is not possible. Our research indicates that if a site ranks up to 10 in the search engine, for an agreed search phrase, then they are most likely generating significant visitors to their site;
6. the ability to determine the site's ranking and improve this based on relevant reports and marketing; and
7. comprehensive web site statistics and trends over time.